{"id":105189,"date":"2025-07-08T12:58:59","date_gmt":"2025-07-08T12:58:59","guid":{"rendered":"https:\/\/cucineditalia.com\/?p=105189"},"modified":"2025-07-08T13:53:56","modified_gmt":"2025-07-08T13:53:56","slug":"unione-italiana-vini-warn-wine-price-collapse","status":"publish","type":"post","link":"https:\/\/cucineditalia.com\/en\/unione-italiana-vini-warn-wine-price-collapse\/","title":{"rendered":"Wine, Unione Italiana Vini raises the alarm: &#8216;A surplus of 90 million hectoliters will cause prices to collapse&#8217;"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-center\">Italy&#8217;s wine industry is facing a critical juncture as the Unione Italiana Vini (UIV) sounds the alarm over a growing imbalance between supply and demand, threatening a potential price collapse. <\/h2>\n\n\n\n<p>With a normal harvest, producers warn of <strong>a surplus reaching<\/strong> <strong>90 million hectoliters<\/strong> in cellars by this autumn\u2014the equivalent of nearly two full harvests\u2014risking a negative balance of half a billion euros between 2025 and 2024. The crisis is compounded by declining global consumption and the looming threat of international trade tariffs.<\/p>\n\n\n\n<p>In response,<strong> Lamberto Frescobaldi<\/strong>, the <strong>newly re-elected president of Unione Italiana Vini <\/strong>(UIV)\u2014an association representing over <strong>800 members and 85% of Italy&#8217;s wine exports<\/strong>\u2014has called for urgent and profound structural reforms, including a comprehensive review of Italy&#8217;s primary wine law, the <em><strong>Testo Unico del Vino<\/strong><\/em>.<\/p>\n\n\n\n<p>&#8220;Given the decline in global consumption, we can no longer afford to flood &#8216;<strong>Cantina Italia<\/strong>&#8216; with 50-million-hectoliter harvests, which has been our production average for the last 25 years,&#8221; Frescobaldi stated during the <strong><strong><a href=\"https:\/\/cucineditalia.com\/en\/u-s-tariffs-hit-italian-wine-export\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unione Italiana Vini<\/a><\/strong> National Assembly.<\/strong> &#8220;Now is the time to launch a plan to revise the <em>Testo Unico del Vino<\/em> in coherence with the current market situation.&#8221; Frescobaldi emphasized that the primary goal is to &#8220;<strong>innovate the wine ecosystem in a competitive key<\/strong>.&#8221;<\/p>\n\n\n\r\n                <style type=\"text\/css\">\r\n                    \r\n                    #tdi_1  .td-doubleSlider-2 .td-item1 {\r\n                        background: url(https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Assemblea-Nazionale-Unione-Italiana-Vini.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item2 {\r\n                        background: url(https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Francesco-Lollobrigida_Unione-Italiana-Vini.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item3 {\r\n                        background: url(https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Giorgetti_Unione-Italiana-Vini.jpg) 0 0 no-repeat;\r\n                    }\r\n                <\/style>\r\n\r\n                <div id=\"tdi_1\" class=\"td-gallery td-slide-on-2-columns\">\r\n                    <div class=\"post_td_gallery\">\r\n                        <div class=\"td-gallery-slide-top\">\r\n                           <div class=\"td-gallery-title\"><\/div>\r\n\r\n                            <div class=\"td-gallery-controls-wrapper\">\r\n                                <div class=\"td-gallery-slide-count\"><span class=\"td-gallery-slide-item-focus\">1<\/span> of 3<\/div>\r\n                                <div class=\"td-gallery-slide-prev-next-but\">\r\n                                    <i class = \"td-icon-left doubleSliderPrevButton\"><\/i>\r\n                                    <i class = \"td-icon-right doubleSliderNextButton\"><\/i>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-1 \">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-slide-item td-item1\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Assemblea-Nazionale-Unione-Italiana-Vini.jpg\" title=\"Assemblea Nazionale Unione Italiana Vini\"  data-caption=\"Assemblea Nazionale Unione Italiana Vini\"  data-description=\"\">\r\n                                <img decoding=\"async\" data-src=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Assemblea-Nazionale-Unione-Italiana-Vini.jpg\" data-srcset=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Assemblea-Nazionale-Unione-Italiana-Vini.jpg 1280w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Assemblea-Nazionale-Unione-Italiana-Vini-300x200.jpg 300w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Assemblea-Nazionale-Unione-Italiana-Vini-1024x682.jpg 1024w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Assemblea-Nazionale-Unione-Italiana-Vini-768x512.jpg 768w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Assemblea-Nazionale-Unione-Italiana-Vini-696x464.jpg 696w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\" alt=\"Assemblea Nazionale Unione Italiana Vini\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1280px; --smush-placeholder-aspect-ratio: 1280\/853;\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Assemblea Nazionale Unione Italiana Vini<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item2\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Francesco-Lollobrigida_Unione-Italiana-Vini.jpg\" title=\"Francesco Lollobrigida_Unione Italiana Vini\"  data-caption=\"Italy&#039;s Minister of Agriculture, Francesco Lollobrigida \"  data-description=\"\">\r\n                                <img decoding=\"async\" data-src=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Francesco-Lollobrigida_Unione-Italiana-Vini.jpg\" data-srcset=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Francesco-Lollobrigida_Unione-Italiana-Vini.jpg 1280w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Francesco-Lollobrigida_Unione-Italiana-Vini-300x227.jpg 300w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Francesco-Lollobrigida_Unione-Italiana-Vini-1024x774.jpg 1024w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Francesco-Lollobrigida_Unione-Italiana-Vini-768x580.jpg 768w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Francesco-Lollobrigida_Unione-Italiana-Vini-696x526.jpg 696w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\" alt=\"Francesco Lollobrigida_Unione Italiana Vini\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1280px; --smush-placeholder-aspect-ratio: 1280\/967;\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Italy's Minister of Agriculture, Francesco Lollobrigida <\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item3\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Giorgetti_Unione-Italiana-Vini.jpg\" title=\"Giorgetti_Unione Italiana Vini\"  data-caption=\"Italy&#039;s Minister of Economy and Finance, Giancarlo Giorgetti\"  data-description=\"\">\r\n                                <img decoding=\"async\" data-src=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Giorgetti_Unione-Italiana-Vini.jpg\" data-srcset=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Giorgetti_Unione-Italiana-Vini.jpg 1187w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Giorgetti_Unione-Italiana-Vini-300x257.jpg 300w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Giorgetti_Unione-Italiana-Vini-1024x876.jpg 1024w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Giorgetti_Unione-Italiana-Vini-768x657.jpg 768w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Giorgetti_Unione-Italiana-Vini-696x595.jpg 696w\" data-sizes=\"(max-width: 1187px) 100vw, 1187px\" alt=\"Giorgetti_Unione Italiana Vini\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1187px; --smush-placeholder-aspect-ratio: 1187\/1015;\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Italy's Minister of Economy and Finance, Giancarlo Giorgetti<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-2\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-button td-item1\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item2\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item3\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n\r\n                <\/div>\r\n                \n\n\n<h2 class=\"wp-block-heading\"><strong>Market Contraction and Global Headwinds<\/strong><\/h2>\n\n\n\n<p>Data from the <strong><strong>Unione Italiana Vini<\/strong> Observatory<\/strong>, presented by coordinator <strong>Carlo Flamini<\/strong>, paints a stark picture. The first five months of the year saw significant drops in consumption volumes across Italy&#8217;s top four markets: Italy (-1.8%), the United States (-4.7%), the United Kingdom (-3%), and Germany (-9.6%). These markets collectively account for 73% of Italian wine companies&#8217; turnover. Overall retail sales have contracted by 3.4%, with still and semi-sparkling wines hit hardest at -5.3%.<\/p>\n\n\n\n<p>Compounding the issue are significant trade barriers. <strong>UIV Secretary General Paolo Castelletti <\/strong>highlighted the particular threat of potential 10% tariffs in the United States, a market that accounts for 24% of Italy&#8217;s wine exports, valued at \u20ac1.94 billion in 2024. &#8220;Even with 10% tariffs, it will be a problem for the sector,&#8221; Castelletti warned. &#8220;An industry survey estimates a 10-12% loss in revenue from the US, compounded by a weakening dollar.&#8221;<\/p>\n\n\n\n<p>Castelletti stressed the need for a more unified European stance to accelerate <strong>free trade agreements<\/strong>. &#8220;You can&#8217;t talk about &#8216;diversifying markets&#8217; and then hesitate on important choices like <strong>Mercosur<\/strong>. If it&#8217;s complex to access a receptive market like the U.S. with a 10% tariff, how can we export to complex markets like Brazil or India, which have tariffs of 27% and 150%, respectively?&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Financial Health and Industry Response<\/strong><\/h2>\n\n\n\n<p>A new <strong>report from Mediobanca<\/strong> confirms the financial strain, noting that while the sector remains solidly family-owned (65% of net assets), profitability is declining. The industry&#8217;s consolidated EBIT margin fell to 6.2% in 2023, and its return on investment (ROI) sits at 5.4%, lagging behind the broader food (8%) and beverage (9.9%) sectors. Regionally, Tuscany reports the highest EBIT margin (16.4%), while Abruzzo leads in ROI (7%).<\/p>\n\n\n\n<p><strong>Interviews with top producers<\/strong> revealed that falling consumption (cited by 72%) and tariffs (66%) are their primary concerns. In response, companies are prioritizing opening new markets (77%), investing in human capital (56%), and developing no- and low-alcohol products (50%).<\/p>\n\n\n\r\n                <style type=\"text\/css\">\r\n                    \r\n                    #tdi_2  .td-doubleSlider-2 .td-item1 {\r\n                        background: url(https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Lamberto-Frescobaldi_Unione-Italiana-Vini.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_2  .td-doubleSlider-2 .td-item2 {\r\n                        background: url(https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/PaoloCastelletti--scaled.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_2  .td-doubleSlider-2 .td-item3 {\r\n                        background: url(https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Castelletti_Frescobaldi_Unione-Italiana-Vini.jpg) 0 0 no-repeat;\r\n                    }\r\n                <\/style>\r\n\r\n                <div id=\"tdi_2\" class=\"td-gallery td-slide-on-2-columns\">\r\n                    <div class=\"post_td_gallery\">\r\n                        <div class=\"td-gallery-slide-top\">\r\n                           <div class=\"td-gallery-title\"><\/div>\r\n\r\n                            <div class=\"td-gallery-controls-wrapper\">\r\n                                <div class=\"td-gallery-slide-count\"><span class=\"td-gallery-slide-item-focus\">1<\/span> of 3<\/div>\r\n                                <div class=\"td-gallery-slide-prev-next-but\">\r\n                                    <i class = \"td-icon-left doubleSliderPrevButton\"><\/i>\r\n                                    <i class = \"td-icon-right doubleSliderNextButton\"><\/i>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-1 \">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-slide-item td-item1\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Lamberto-Frescobaldi_Unione-Italiana-Vini.jpg\" title=\"Lamberto Frescobaldi_Unione Italiana Vini\"  data-caption=\"Lamberto Frescobaldi, President of Unione Italiana Vini \"  data-description=\"\">\r\n                                <img decoding=\"async\" data-src=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Lamberto-Frescobaldi_Unione-Italiana-Vini.jpg\" data-srcset=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Lamberto-Frescobaldi_Unione-Italiana-Vini.jpg 1280w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Lamberto-Frescobaldi_Unione-Italiana-Vini-300x200.jpg 300w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Lamberto-Frescobaldi_Unione-Italiana-Vini-1024x682.jpg 1024w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Lamberto-Frescobaldi_Unione-Italiana-Vini-768x512.jpg 768w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Lamberto-Frescobaldi_Unione-Italiana-Vini-696x464.jpg 696w\" data-sizes=\"(max-width: 1280px) 100vw, 1280px\" alt=\"Lamberto Frescobaldi_Unione Italiana Vini\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1280px; --smush-placeholder-aspect-ratio: 1280\/853;\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Lamberto Frescobaldi, President of Unione Italiana Vini <\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item2\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/PaoloCastelletti--scaled.jpg\" title=\"PaoloCastelletti\"  data-caption=\"Paolo Castelletti, Secretary General of Unione Italiana Vini\"  data-description=\"\">\r\n                                <img decoding=\"async\" data-src=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/PaoloCastelletti--scaled.jpg\" data-srcset=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/PaoloCastelletti--scaled.jpg 2560w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/PaoloCastelletti--300x200.jpg 300w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/PaoloCastelletti--1024x682.jpg 1024w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/PaoloCastelletti--768x512.jpg 768w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/PaoloCastelletti--1536x1023.jpg 1536w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/PaoloCastelletti--2048x1364.jpg 2048w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/PaoloCastelletti--696x464.jpg 696w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/PaoloCastelletti--1920x1279.jpg 1920w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1705;\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Paolo Castelletti, Secretary General of Unione Italiana Vini<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item3\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Castelletti_Frescobaldi_Unione-Italiana-Vini.jpg\" title=\"Castelletti_Frescobaldi_Unione Italiana Vini\"  data-caption=\"Castelletti Frescobaldi Unione Italiana Vini\"  data-description=\"\">\r\n                                <img decoding=\"async\" data-src=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Castelletti_Frescobaldi_Unione-Italiana-Vini.jpg\" data-srcset=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Castelletti_Frescobaldi_Unione-Italiana-Vini.jpg 1116w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Castelletti_Frescobaldi_Unione-Italiana-Vini-300x204.jpg 300w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Castelletti_Frescobaldi_Unione-Italiana-Vini-1024x696.jpg 1024w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Castelletti_Frescobaldi_Unione-Italiana-Vini-768x522.jpg 768w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2025\/07\/Castelletti_Frescobaldi_Unione-Italiana-Vini-696x473.jpg 696w\" data-sizes=\"(max-width: 1116px) 100vw, 1116px\" alt=\"Castelletti_Frescobaldi_Unione Italiana Vini\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1116px; --smush-placeholder-aspect-ratio: 1116\/758;\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Castelletti Frescobaldi Unione Italiana Vini<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-2\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-button td-item1\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item2\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item3\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n\r\n                <\/div>\r\n                \n\n\n<h2 class=\"wp-block-heading\"><strong>UIV&#8217;s Blueprint for Structural Reform<\/strong><\/h2>\n\n\n\n<p>To rebalance the market, UIV is proposing a series of urgent corrective measures:<\/p>\n\n\n\n<p><strong>Lowering Yields:<\/strong> Reduce grape yields per hectare and end exemptions for generic wines.<\/p>\n\n\n\n<p><strong>Revising Denomination Rules:<\/strong> Align the yield limits of disciplinary rules (DOC\/DOCG) with the actual production averages of the last five years.<\/p>\n\n\n\n<p><strong>Eliminating Overproduction:<\/strong> Reduce or eliminate the 20% overproduction allowance currently permitted for DOP wines.<\/p>\n\n\n\n<p><strong>Freezing New Plantings:<\/strong> Implement a one-year moratorium on authorizations for new vineyards.<\/p>\n\n\n\n<p><strong>Consolidating Appellations:<\/strong> Overhaul the denomination system. Currently, the top 20 of Italy&#8217;s 529 recognized DOC\/IGT designations account for 80% of production, meaning hundreds exist only on paper. &#8220;We need to resolve this anomaly through a system of consolidation and territorial reorganization,&#8221; said Castelletti. &#8220;This process should be encouraged and coordinated at the national level.&#8221;<\/p>\n\n\n\n<p>The UIV aims to have these updates to the <em>Testo Unico del Vino<\/em> implemented by 2026, ten years after its initial entry into force, urging a &#8220;<strong>moment of awareness<\/strong>&#8221; across the entire sector to secure the future of one of Italy&#8217;s most valuable commercial assets.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.unioneitalianavini.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unione Italiana Vini<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Italy&#8217;s wine industry is facing a critical juncture as the Unione Italiana Vini (UIV) sounds the alarm over a growing imbalance between supply and demand, threatening a potential price collapse. With a normal harvest, producers warn of a surplus reaching 90 million hectoliters in cellars by this autumn\u2014the equivalent of nearly two full harvests\u2014risking a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":104947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15650,15651],"tags":[28413,28412,28410,16275,27664,28411,28407,28405,25007,28415,26904,25009,21073,28409,28408,28406,28414],"class_list":{"0":"post-105189","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-food-wine-en","8":"category-in-vino-veritas-en","9":"tag-assembleanazionaleunioneitalianavini-en","10":"tag-cantinaitalia","11":"tag-carloflamini","12":"tag-cucineditalia-en","13":"tag-lambertofrescobaldi-en","14":"tag-mediobanca","15":"tag-ministergiorgetti","16":"tag-ministerlollobrigida","17":"tag-osservatoriouiv-en","18":"tag-osservatoriounioneitalianavini-en","19":"tag-paolocastelletti","20":"tag-uiv-en","21":"tag-unioneitalianavini-en","22":"tag-winecrisis","23":"tag-wineindustrynews","24":"tag-winenews","25":"tag-winetrend-en"},"acf":[],"_links":{"self":[{"href":"https:\/\/cucineditalia.com\/en\/wp-json\/wp\/v2\/posts\/105189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cucineditalia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cucineditalia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cucineditalia.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/cucineditalia.com\/en\/wp-json\/wp\/v2\/comments?post=105189"}],"version-history":[{"count":0,"href":"https:\/\/cucineditalia.com\/en\/wp-json\/wp\/v2\/posts\/105189\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cucineditalia.com\/en\/wp-json\/wp\/v2\/media\/104947"}],"wp:attachment":[{"href":"https:\/\/cucineditalia.com\/en\/wp-json\/wp\/v2\/media?parent=105189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cucineditalia.com\/en\/wp-json\/wp\/v2\/categories?post=105189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cucineditalia.com\/en\/wp-json\/wp\/v2\/tags?post=105189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}