{"id":115804,"date":"2026-01-24T13:59:07","date_gmt":"2026-01-24T12:59:07","guid":{"rendered":"https:\/\/cucineditalia.com\/?p=115804"},"modified":"2026-01-24T14:20:25","modified_gmt":"2026-01-24T13:20:25","slug":"sol-expo-2026-verona-italian-olive-oil-fair","status":"publish","type":"post","link":"https:\/\/cucineditalia.com\/en\/sol-expo-2026-verona-italian-olive-oil-fair\/","title":{"rendered":"SOL Expo 2026: Verona\u2019s Premier Showcase for Italian Olive Oil"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-center\"><em>Surpassing the 200,000-tonne mark in the 2025\/26 campaign and buoyed by the UNESCO recognition of Cucina Italiana, the definitive trade fair for EVOO returns to Verona this March with a revamped B2B2C format.<\/em><\/h2>\n\n\n\n<p>Following a successful solo debut last year, SOL Expo 2026 returns to <strong>Veronafiere<\/strong> from <strong>March 1-3<\/strong>, cementing its status as the premier international showcase for the Italian olive oil supply chain.<\/p>\n\n\n\n<p>Consolidating its independence after a <strong>28-yea<\/strong>r tenure alongside <strong><a href=\"https:\/\/cucineditalia.com\/en\/vinitaly-usa-2025-new-consumer-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vinitaly<\/a><\/strong>, the standalone format delivers a specialized platform dedicated entirely to the journey from olive tree to table. The 2026 edition arrives at a pivotal moment for the sector, strengthened by a production campaign that has successfully exceeded the <strong>200,000-tonne<\/strong> milestone and energized by the recent <strong>UNESCO<\/strong> recognition of <strong>Cucina Italiana<\/strong> as <strong>Intangible Cultural Heritage<\/strong>\u2014a global achievement in which extra virgin olive oil plays a starring role.<\/p>\n\n\n\n<p>As <strong>Federico Bricolo<\/strong>,<strong> President of Veronafiere<\/strong>, affirms: &#8220;Olive oil is a fundamental language of our gastronomic identity. The UNESCO recognition validates a collective heritage in which Extra Virgin Olive Oil acts as a cardinal element. At SOL Expo, we aim to narrate oil in all its forms, engaging both catering professionals and consumers.&#8221;<\/p>\n\n\n\r\n                <style type=\"text\/css\">\r\n                    \r\n                    #tdi_1  .td-doubleSlider-2 .td-item1 {\r\n                        background: url(https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026_1.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item2 {\r\n                        background: url(https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item3 {\r\n                        background: url(https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026_2.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item4 {\r\n                        background: url(https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026_3.jpg) 0 0 no-repeat;\r\n                    }\r\n                <\/style>\r\n\r\n                <div id=\"tdi_1\" class=\"td-gallery td-slide-on-2-columns\">\r\n                    <div class=\"post_td_gallery\">\r\n                        <div class=\"td-gallery-slide-top\">\r\n                           <div class=\"td-gallery-title\"><\/div>\r\n\r\n                            <div class=\"td-gallery-controls-wrapper\">\r\n                                <div class=\"td-gallery-slide-count\"><span class=\"td-gallery-slide-item-focus\">1<\/span> of 4<\/div>\r\n                                <div class=\"td-gallery-slide-prev-next-but\">\r\n                                    <i class = \"td-icon-left doubleSliderPrevButton\"><\/i>\r\n                                    <i class = \"td-icon-right doubleSliderNextButton\"><\/i>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-1 \">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-slide-item td-item1\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026_1.jpg\" title=\"SOL Expo 2026_1\"  data-caption=\"SOL Expo 2026\"  data-description=\"\">\r\n                                <img decoding=\"async\" data-src=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026_1.jpg\" data-srcset=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026_1.jpg 1500w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026_1-300x200.jpg 300w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026_1-1024x683.jpg 1024w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026_1-768x512.jpg 768w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026_1-696x464.jpg 696w\" data-sizes=\"(max-width: 1500px) 100vw, 1500px\" alt=\"SOL Expo 2026\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/1000;\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">SOL Expo 2026<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item2\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026.jpg\" title=\"SOL Expo 2026\"  data-caption=\"SOL Expo 2026\"  data-description=\"\">\r\n                                <img decoding=\"async\" data-src=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026.jpg\" data-srcset=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026.jpg 1500w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026-300x200.jpg 300w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026-1024x683.jpg 1024w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026-768x512.jpg 768w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026-696x464.jpg 696w\" data-sizes=\"(max-width: 1500px) 100vw, 1500px\" alt=\"SOL Expo 2026\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/1000;\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">SOL Expo 2026<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item3\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026_2.jpg\" title=\"SOL Expo 2026_2\"  data-caption=\"SOL Expo 2026\"  data-description=\"\">\r\n                                <img decoding=\"async\" data-src=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026_2.jpg\" data-srcset=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026_2.jpg 1500w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026_2-300x200.jpg 300w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026_2-1024x683.jpg 1024w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026_2-768x512.jpg 768w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026_2-696x464.jpg 696w\" data-sizes=\"(max-width: 1500px) 100vw, 1500px\" alt=\"SOL Expo 2026\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/1000;\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">SOL Expo 2026<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item4\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026_3.jpg\" title=\"SOL Expo 2026_3\"  data-caption=\"SOL Expo 2026\"  data-description=\"\">\r\n                                <img decoding=\"async\" data-src=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026_3.jpg\" data-srcset=\"https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026_3.jpg 1500w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026_3-300x200.jpg 300w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026_3-1024x683.jpg 1024w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026_3-768x512.jpg 768w, https:\/\/cucineditalia.com\/wp-content\/uploads\/2026\/01\/SOL-Expo-2026_3-696x464.jpg 696w\" data-sizes=\"(max-width: 1500px) 100vw, 1500px\" alt=\"SOL Expo 2026\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/1000;\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">SOL Expo 2026<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-2\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-button td-item1\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item2\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item3\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item4\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n\r\n                <\/div>\r\n                \n\n\n<h2 class=\"wp-block-heading\"><strong>A Strategic Hub for the Global Trade<\/strong><\/h2>\n\n\n\n<p>Leveraging a <strong>B2B2C structure unique to the Italian landscape<\/strong>, SOL Expo creates a unified ecosystem where business, education, and discovery converge. The format is engineered to connect industry professionals with discerning consumers and a rising generation of enthusiasts, championing the global symbol of Made in Italy excellence.<\/p>\n\n\n\n<p>A powerful roster of ten production regions has already confirmed presence, creating a comprehensive map of Italian biodiversity: <strong>Veneto, Tuscany, Sicily, Lazio, Basilicata, Emilia-Romagna, Calabria, Puglia, Umbria, and Campania.<\/strong><\/p>\n\n\n\n<p>The fair\u2019s business vocation remains aggressive. Through a partnership with the Italian Trade Agency (ICE), Verona will host over <strong>80 top-tier buyers<\/strong> from key strategic markets. The incoming programme targets delegates from the USA, Japan, Germany, and China, alongside significant representation from North Europe, the CIS countries, and the Gulf States.<\/p>\n\n\n\n<p>On the domestic front, the event reinforces the supply chain dialogue with the Horeca sector through alliances with key trade associations <strong>FIPE<\/strong> and <strong>FIEPET<\/strong>, alongside the <strong>FIC <\/strong>(Italian Federation of Chefs) and <strong>AIRO<\/strong> (International Association of Oil Restaurants).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2026 Harvest Report: Resilience and Real-Time Dat<\/strong><\/h2>\n\n\n\n<p>Technical analysis released by SOL Expo (based on SIAN data extrapolated on December 10) regarding the ongoing <strong>2025\/26 campaign <\/strong>reveals a complex picture of resilience. Despite climatic challenges slowing operations across the Mediterranean\u2014with harvest activities extending well beyond January\u2014national production has surpassed the psychological threshold of <strong>200,000 tonnes<\/strong>.<\/p>\n\n\n\n<p>The data highlights a distinct North-South divide, with <strong>85% of total volume<\/strong> generated by <strong>Central and Southern Italy<\/strong>.<\/p>\n\n\n\n<p>The <strong>Powerhouses<\/strong>: Puglia, Sicily, and Calabria account for 72% of the national output. In Puglia, where the harvest is currently only at the halfway mark, yields are already approaching 2024\/25 levels. Sicily has recorded a remarkable 54% increase over the previous campaign, while Calabria holds firm as the third national power with 26,000 tonnes.<br><br>The <strong>Centre-North<\/strong>: Conversely, the Centre-North faces a sharp contraction due to biological alternation following last year&#8217;s record, adverse flowering conditions, and olive fly attacks. Regions such as Tuscany, Lazio, and Umbria are seeing production drops of up to 50%. Friuli-Venezia Giulia stands as the lone exception in the north, celebrating a production increase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Education and Experience<\/strong><\/h2>\n\n\n\n<p>&#8220;The olive sector requires a strategic, multidimensional platform,&#8221; notes <strong>Adolfo Rebughini<\/strong>, <strong>General Manager of Veronafiere<\/strong>. &#8220;SOL Expo answers this need by combining commercial dimensions with technical content.&#8221;<\/p>\n\n\n\n<p>Beyond the trade floor, the programme features high-level <strong>masterclasses<\/strong>, <strong>guided tastings<\/strong>, and a focus on <strong>olive oil-based natural cosmetics<\/strong>. Looking to the future, the new<strong> Kids Area<\/strong> debuts with sensory labs and educational paths designed to introduce the next generation to the culture of quality oil.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.solexpo.com\" target=\"_blank\" rel=\"noreferrer noopener\">SOL Expo<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Surpassing the 200,000-tonne mark in the 2025\/26 campaign and buoyed by the UNESCO recognition of Cucina Italiana, the definitive trade fair for EVOO returns to Verona this March with a revamped B2B2C format. Following a successful solo debut last year, SOL Expo 2026 returns to Veronafiere from March 1-3, cementing its status as the premier [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":115688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15638],"tags":[29808,22616,16275,29805,17821,29811,29809,29817,26008,29813,29815,29812,29806,29807,29804,29803,29810,29816,17908,23772,29798],"class_list":{"0":"post-115804","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agenda-en","8":"tag-b2bevent","9":"tag-cucinaitaliana-en","10":"tag-cucineditalia-en","11":"tag-evoo","12":"tag-extravirginoliveoil","13":"tag-foodexport","14":"tag-foodindustry","15":"tag-horeca-veronafair","16":"tag-italianoliveoil","17":"tag-italianoliveoilfairs","18":"tag-italiantradeagency","19":"tag-mediterraneandiet","20":"tag-oliveoiltrade","21":"tag-oliveoiltradefair","22":"tag-solexpo","23":"tag-solexpo2026","24":"tag-tradefair","25":"tag-unescoheritage","26":"tag-verona-2","27":"tag-veronafiere-3","28":"tag-agrifood"},"acf":[],"_links":{"self":[{"href":"https:\/\/cucineditalia.com\/en\/wp-json\/wp\/v2\/posts\/115804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cucineditalia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cucineditalia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cucineditalia.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/cucineditalia.com\/en\/wp-json\/wp\/v2\/comments?post=115804"}],"version-history":[{"count":3,"href":"https:\/\/cucineditalia.com\/en\/wp-json\/wp\/v2\/posts\/115804\/revisions"}],"predecessor-version":[{"id":115807,"href":"https:\/\/cucineditalia.com\/en\/wp-json\/wp\/v2\/posts\/115804\/revisions\/115807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cucineditalia.com\/en\/wp-json\/wp\/v2\/media\/115688"}],"wp:attachment":[{"href":"https:\/\/cucineditalia.com\/en\/wp-json\/wp\/v2\/media?parent=115804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cucineditalia.com\/en\/wp-json\/wp\/v2\/categories?post=115804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cucineditalia.com\/en\/wp-json\/wp\/v2\/tags?post=115804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}