{"id":131084,"date":"2026-10-30T13:08:49","date_gmt":"2026-10-30T12:08:49","guid":{"rendered":"https:\/\/cucineditalia.com\/?p=131084"},"modified":"2026-10-30T13:23:19","modified_gmt":"2026-10-30T12:23:19","slug":"sensi-chianti-135-years-italian-wine","status":"publish","type":"post","link":"https:\/\/cucineditalia.com\/en\/sensi-chianti-135-years-italian-wine\/","title":{"rendered":"Sensi, from Chianti to 54 Markets Worldwide: over 135 Years of Italian Wine"},"content":{"rendered":"\n

Rooted in Montalbano and reaching tables around the world, Sensi brings together a selection of Italian appellations, making wine easier to choose through consistent quality and a distinctive style that endures.<\/em><\/h2>\n\n\n\n

A Tuscan family, a story that began in 1890 and a presence now spanning 54 countries, with 13 million bottles <\/strong>produced. This is the story of Sensi, founded in Montalbano and built on Chianti<\/strong>, which remains central to its identity and international development.<\/p>\n\n\n\n

From Tuscany to overseas markets, Sensi has developed a broad portfolio of Italian appellations over time, united by a common principle: to offer wines with a recognisable style and consistent quality, making them easy to choose<\/strong> for different audiences and drinking occasions.<\/p>\n\n\n\n

A family, since 1890<\/strong><\/h2>\n\n\n\n

The story begins with Pietro Sensi<\/strong>, who started producing wine for the local market in a Tuscany where winegrowing was part of everyday life. In 1916, Vittorio and Armido<\/strong> established Ditta Fratelli Sensi<\/strong>; in the 1920s, the family name began appearing on traditional straw-covered flasks, becoming a familiar presence on Tuscan tables.<\/p>\n\n\n\n

From local and regional distribution, the company gradually expanded into the national market and then abroad. With the arrival of Massimo, Marco and Roberta Sensi<\/strong>, the 1990s marked a new phase of investment in vineyards, winemaking facilities and quality. The range broadened and international growth accelerated, with the family remaining the guiding force behind production decisions and consistency of style.<\/p>\n\n\n\n

Chianti, the thread running through international growth<\/strong><\/h2>\n\n\n\n

It was Chianti<\/a> <\/a><\/strong>that took the Sensi name beyond Italy, reaching France in 1960. In the years that followed, expansion continued into Germany, the United States, Japan and Australia, while the Tuscan appellation remained the family\u2019s signature wine.<\/p>\n\n\n\n

Today, the company exports 6 million bottles<\/strong>, with an equal number distributed through Italian large-scale retail. This presence draws on an understanding of distribution channels and relationships built over time with importers, buyers and commercial partners. Understanding drinking habits and ensuring consistent products and reliable supplies enables Sensi to reach different audiences, bringing Italian wine into their everyday lives.<\/p>\n\n\n\r\n