{"id":49468,"date":"2022-10-19T19:51:09","date_gmt":"2022-10-19T19:51:09","guid":{"rendered":"https:\/\/cucineditalia.com\/the-restyling-of-ruffinos-signature-labels\/"},"modified":"2022-10-31T07:41:08","modified_gmt":"2022-10-31T07:41:08","slug":"the-restyling-of-ruffinos-signature-labels","status":"publish","type":"post","link":"https:\/\/cucineditalia.com\/en\/the-restyling-of-ruffinos-signature-labels\/","title":{"rendered":"The restyling of Ruffino’s signature labels"},"content":{"rendered":"\n

“The future belongs to those who started it. The future starts today”: this is how Ruffino announces the new course taken with the official debut of the restyled label of one of the company’s iconic wines, Chianti Classico Riserva Ducale Oro Gran Selezione<\/strong>, which represents the beginning of a broader path of innovation.<\/em><\/p>\n\n\n\n

Ruffino\u2019s Illustrious Story<\/strong><\/h2>\n\n\n\n

“Having a glorious past behind us should not be a constraint, but rather an opportunity,” explains Sandro Sartor, president and CEO of Ruffino. “Our immense historical heritage must serve to project us into the future, which is why we have decided to make it more contemporary while keeping the product the same, indeed, improving it more and more. For a wine to remain the same, meaning in this case one of the greatest selections of Chianti Classico<\/a>, it must know how to change.”<\/p>\n\n\n\n

If the creation of Chianti Stravecchio<\/strong> at the beginning of the last century<\/strong> enabled the winery founded by cousins Ilario and Leopoldo Ruffino to become the official supplier of the Royal House of Savoy<\/strong>, the birth of Riserva Ducale in 1927, and later that of its evolution “Oro” in 1947, allowed the Pontassieve-based winery to preserve and hand down to the present day an important piece of the history of Tuscan and Italian viticulture and oenology.<\/p>\n\n\n\r\n