{"id":61642,"date":"2023-05-16T22:02:10","date_gmt":"2023-05-16T22:02:10","guid":{"rendered":"https:\/\/cucineditalia.com\/milan-celebrates-the-first-aperitivo-festival\/"},"modified":"2023-05-19T11:02:11","modified_gmt":"2023-05-19T11:02:11","slug":"milan-celebrates-the-first-aperitivo-festival","status":"publish","type":"post","link":"https:\/\/cucineditalia.com\/en\/milan-celebrates-the-first-aperitivo-festival\/","title":{"rendered":"Milan Celebrates the First Aperitivo Festival"},"content":{"rendered":"\n

After the first edition of World Aperitivo Day, Italy’s most beloved ritual, the aperitivo, becomes the star of a three-day event in conjunction with the dedicated celebration.<\/em><\/p>\n\n\n

Milan\u2019s Aperitivo Festival<\/strong><\/h2>\n\n\n

After the success of last year’s World Aperitivo Day, the event format created by MWW Group, returns and, on the occasion of its second edition, it expands and evolves into a major gathering with the Aperitivo Festival, hosted from Friday, May 26 to Sunday, May 28 in the spaces of the Nhow Hotel in Via Tortona 35<\/b> as well as in other locations throughout the city of Milan.<\/p>\n\n\n\n

Three days dedicated to the Italians’ most cherished ceremony,<\/strong> with the aim of enhancing and promoting this convivial moment, while also highlighting Italy’s agribusiness and culinary excellence along with the creativity of professionals in the sector, and raising awareness about the responsible consumption of alcohol.\r\n\r\n <\/p>\n\n\n\n

Raising a Toast to World Aperitivo Day<\/strong><\/h2>\n\n\n\n

World Aperitivo Day<\/a> is\u00a0the international day of the aperitif<\/b>\u00a0launched last year with the signing of the\u00a0Manifesto dell’Aperitivo,\u00a0<\/b>the first specification created to codify, promote and protect one of the most beloved rituals of Italian-ness, shared by institutions, ambassadors, brands, and companies.<\/p>\n\n\n\n

On Friday, May 26, the day on which the anniversary is celebrated, themed events and initiatives are scheduled in all Italian establishments that have responded to the appeal of FIPE-Confcommercio, Federazione Italiana Pubblici Esercizi, under the banner of two simple rules: the mandatory pairing of a drink and a food preparation with at least 50 percent of ingredients Made in Italy.<\/b><\/p>\n\n\n\n

Among the proposals are also those of great chefs such as Carlo Cracco, Andrea Berton, Viviana Varese, Daniel Canzian, and Antonio and Vincenzo Lebano,<\/b> ambassadors of the event, who will offer exclusive signature pairings at their restaurants and elsewhere.<\/p>\n\n\n\r\n