{"id":62709,"date":"2023-05-30T21:49:49","date_gmt":"2023-05-30T21:49:49","guid":{"rendered":"https:\/\/cucineditalia.com\/daft-about-draft\/"},"modified":"2023-06-05T07:31:57","modified_gmt":"2023-06-05T07:31:57","slug":"daft-about-draft","status":"publish","type":"post","link":"https:\/\/cucineditalia.com\/en\/daft-about-draft\/","title":{"rendered":"DAFT about DRAFT"},"content":{"rendered":"
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A new story begins with DAFT about DRAFT… sometimes challenging traditions, and sometimes with a sense of playfulness, but always with an eye from the world of fashion. <\/b>Where do the new generations of Japanese people live or dream of living? What is the style of the homes of young digital entrepreneurs, creatives, architects, fashion stylists and designers, filmmakers, influencers, or people working in the world of advertising? \u00a0<\/em><\/div>\n<\/div>\n<\/div>\n\n\n

Taiju Yamashita<\/strong><\/h2>\n\n\n\n

Taiju Yamashita is a designer and architect, born in 1981 in Tokyo, who founded the design studio DRAFT in 2008 where he, together with a team of more than one hundred and eighty people, devotes himself to a wide range of projects ranging from interior design to architecture, and from industrial design to branding. <\/strong>Yamashita is an\u00a0expert in understanding how individuals move through spaces. <\/p>\n\n\n\n

His design concept, which has always been based on the philosophy “HAPPINESS THROUGH DESIGN”,<\/strong> aims to contribute to the improvement of society and the human experience. In all his work, the significance of the role a space can play is present. In search of the perfect place to spend time in comfort, he created DAFT about DRAFT, a new brand of original and refined furniture he designed.<\/p>\n\n\n\n

DAFT about DRAFT<\/strong><\/h2>\n\n\n\n

With DAFT about DRAFT – the translation of which is ‘crazy about design’<\/strong> – the designer offers the opportunity to feel at ease surrounded by sophisticated furnishings that dictate the latest trends. The style of the collection, the result of a hybridization of styles, opens a channel between East and West and responds to the needs of the new generations to experience environments with a cosmopolitan approach,\u00a0feeling ‘at home’ – whether in their own residence or in a hotel – anywhere in the world. <\/p>\n\n\n\n

From Tokyo to Miami, and from Dubai to New York, young people today prefer a decorative fusion style, in line with the latest trends in fashion, art, music, and cuisine, <\/strong>which goes beyond the minimalism of Japanese tradition. But attracted by the fascination of the Rising Sun, it also has a strong appeal to peers from every other part of the world. Because the creativity that comes to life in Taiju Yamashita’s designs\u00a0is comparable to the freedom of expression and cheerfulness that is characteristic of the fashion world.<\/p>\n\n\n\r\n