The green light remains lit for American sales<\/strong> of Brunello di Montalcino. Despite the general context of a wine market in a depressive phase \u2013 with global performances in volume and value showing negative signs at -8% and -7%, respectively \u2013 Brunello closes the first nine months of 2024 with a growth trend of 5% in volume and 1% in value<\/strong>. <\/p>\n\n\n\n An over-performance, as noted by the UIV Observatory<\/strong> based on SipSource<\/strong>, in the market analysis prepared for the Consorzio del Vino Brunello di Montalcino on the occasion of Benvenuto Brunello<\/em> <\/a>(Montalcino 14-18 November): even more evident if measured within the relevant macro-category of still red wines, where in value, the Italians score -6%, but even worse are the French (-8%) and the hosts, at -9%. The luxury positioning is also good: the prince of Tuscan wines is first in consumption for Italian reds with distribution price greater than $50 per bottle, at 32% of total.<\/p>\n\n\n\r\n