Under the artistic direction of Ferruccio Laviani, DoimoCucine redefines its identity through “Impronta”: a choral narrative where the All-arounD system evolves into domestic architecture, balancing industrial rigor with a tailored, bespoke sensitivity.
Future identity and vision: DoimoCucine’s strategic evolution, steered since 2025 by the artistic stewardship of Ferruccio Laviani, finds its definitive voice in Impronta: a visionary editorial manifesto designed to narrate the brand’s ethos and the shared value system bridging the space between design conception and the experience of living.
Strategic Ethos: Brand Identity and Market Presence
Partnering with architect Ferruccio Laviani to redefine stylistic direction and brand positioning, DoimoCucine manifests its first major milestone in Impronta. The book distills core values and design identity, articulating an upper-tier market presence. It defines a design-driven brand, deeply oriented toward construction and the essence of the project
The core mission resides in a precise value proposition: the evolution of the kitchen from a product into a system. A transversal, coherent, and customizable language generates bespoke solutions rooted in a shared design foundation. Mastery—technique, skill, and know-how at the service of the project—fuses with a culture of Design, balancing industrial reliability with the sensibility of gesture, meticulous detail, and perceived quality.
DoimoCucine anchors design in unwavering foundations: style, ethics, and reliability. Principles translate into a problem-solving ethos and a commitment to promises. Design freedom, quality, and authenticity shape environments for authentic living; elegance and creativity transcend conventional clichés. Within a progressive trajectory, Impronta narrates a concrete promise.
The Imprint: A Manifesto of Identity
Entrusting identity and narrative to the artistic direction of Ferruccio Laviani and his Milanese studio, DoimoCucine shapes a vision beyond the object: a synthesis of tone and imagination. Impronta emerges as the definitive expression, unveiling seven design visions where individual artistic philosophies converge into a coherent, recognizable whole. Such a project reflects a profound personal touch—a presence possessing enduring staying power. In the vision of Ferruccio Laviani, the kitchen becomes a “space of storytelling, of identity,” an environment connecting people and the everyday, evolving while maintaining absolute clarity.
The metaphor of the imprint remains inseparable from the surface, embodied by the exclusive All-arounD system. Defined by transversality and the inherent adaptability of its components, the system facilitates the creation of a deeply personal kitchen environment. Such a structure yields innovative solutions—a solid, shared foundation for constructing diverse design identities. Spatial modularity, stylistic nuances, and distinct characters arise from function, materiality, and proportion, intended to guide the creative process without restricting it.
Architectural Synthesis: Evolving Roles and Volumes
A reimagined concept of kitchen environments emerges: islands, volumes, and materials assume new roles as the kitchen merges with architecture and the essence of those inhabiting the space. At the core lies a reinterpretation of the kitchen as a working and relational landscape, articulated along three axes: counters, materiality, and architectural integration. Each composition envisions the counter as a central pillar of contemporary life. Beyond a simple worktop, it becomes a platform hosting utensils, objects, and daily gestures, elevating labor into experience.
Spatial Narratives: Typologies of Form and Matter
Diverse configurations unfold: essential worktops, domestic in scale, prioritize utility over display by synthesizing labor and storage. The double island fosters unexpected intimacy through dual surfaces—one dedicated to concentration and precision, the other adaptable for social convergence.
A monolithic island serves as the environmental fulcrum, where boiserie and open shelving resonate in a choral voice. Decisive solutions emerge through the dialogue between countertops and lapidary open containers—sharp, architectural volumes modulating surfaces and colors through affinities of scale.
The curation of materiality and mood boards establishes new functional hierarchies. Beyond mere finish, matter serves as a narrative structure. Marble assumes unexpected roles, acting as a marker of identity and a protagonist surface: white and green varieties define the walls and island of the Rima composition, while decisive Red Lepanto accents characterize the vertical and base units of Continua. Wood and natural textures amplify perceptions of warmth and authenticity. Materiality transcends decoration, defining proportions, depth, light, and the rhythm of the project.
Evolution toward architecture defines the contemporary kitchen: linear compositions and tall volumes coalesce into compact, integrated backdrops. Within the Continua composition, worktops traverse space to establish spatial permeability. The Comunicante proposal absorbs structural thresholds into the design, dissolving the transition between rooms to preserve absolute purity of line.
The kitchen rejects separation, acting instead as a nexus for connection, orientation, and organization. Inhabited space demands focused attention: authenticity in materiality, nuance in light, and the rhythmic cadence of daily gestures. Impronta constitutes a language of scale, matter, and light—an articulation of the everyday marked by elegance and a profound respect for the domestic sphere. Within such a vision, the equilibrium between form and function transcends mere compromise to represent the very essence of design culture. Ultimately, the kitchen manifests as a vital landscape for life, encounter, and human relation.