The biggest event in Italy dedicated to trade relations between the Belpaese and the most important Asian giants is just around the corner starting April 12th at the Belt and Road Exhibition 2021 – Digital Edition, an eagerly awaited event organized and promoted by the Italian Institute OBOR (One Belt One Road), which counts Cucine d’Italia among its Media Partners.
The intense four-day event represents the sublimation of the primary objectives of OBOR Institute, an organization created from the desire to network experiences, proposals and contributions of all stakeholders interested in the New Silk Road and to talk about issues related to its development in Italy in order to target Italian companies and enhance business opportunities, cultural exchange and development offered by the Chinese and Asian markets.
From fashion to design, from food & wine to lifestyle, from tourism to culture, there are countless key sectors in which Italy excels and that will be explored within the Belt and Road Exhibition: the event will be accessible on the web space briexhibition.org and will provide moments of meeting and comparison, both commercial and cultural, along with conferences and workshops of selected partners, a virtual exhibition hall, B2B meetings and many other events
The virtual space will guarantee a high level of interaction thanks to the use, for the first time in Italy, of a highly innovative and sophisticated platform, unique in its kind, developed by the communication company Micromegas. Thanks to this tool and to the quality and quantity of companies and institutions present, Belt and Road Exhibition will offer a worldwide showcase to all participating companies and institutional partners.
“Now is the time to invest in revitalization. – says the President of the Obor Institute, Michele De Gasperis – And those who have the courage to have a wide-ranging perspective now, those who focus on growing markets now will be the first and strongest at the time of the restart. Many companies and institutions, both Italian and Chinese, have already joined, demonstrating a far-sighted desire to participate as protagonists. All the data confirm the need to look at growth markets, i.e. those of the Belt and Road Initiative. Suffice it to say that only in 2020 Italy had exchanges with China for over 55 billion, recording a higher performance than the average of the European Union and France and Germany. Belt and Road Exhibition 2021 – Digital Edition aims to develop ambitious business opportunities between Italy and China, through the exchange of knowledge and skills. We are convinced that this is the only right key to restart”.
Belt and Road Exhibition 2021: il programma
On April 14th it will be the turn of Lifestyle, an interest shared by Italy and China in crucial sectors such as fashion, design, digitalization and technology. There will also be the most current developments in areas, such as wellness, sustainability and innovation. Responsible partner of the sector will be AltaRoma for fashion and Cucine d’Italia for food.
Finally, on April 15, space will be given to culture. China and Italy are the countries with the highest number of Unesco sites, so it could not miss a special attention to the theme, with art, music, territory and food. Partners responsible for the sector Federculture and Coopculture.
Of course, there will be cooking shows online, tasty tributes to the Mediterranean cuisine UNESCO heritage and other cuisines of the world.
In spite of the physical limitations imposed by Covid 19, an online roadshow has been scheduled for this edition as well. The itinerary will touch many cities and regions between Italy and China, exploring issues related to culture, tourism and lifestyle, not to mention the digital signature of friendship pacts between cities and regions of countries participating in the Belt and Road Initiative, by ANCI and the CPAFFC.
There will be high expectations for the Belt and Road Award, assigned by the Italian Institute OBOR and dedicated to companies, cities, provinces, museums, businesses, people and town ambassadors who have best interpreted the themes of inclusion and cultural and tourist exchange with other countries along the New Silk Road.
Finally, to celebrate the 700th anniversary of the death of the poet Dante Alighieri, a series of conferences on the subject are planned in collaboration with the Lu Xun Literary Foundation.