Abruzzo-based Masciarelli winery strengthens its relationship with the Milanese city and opens a multifunctional space designed by interior architect Alberto Nespoli of Eligo Studio.
“Citofonfonare Masciarelli”: that’s how, after pressing an elegant golden doorbell, one is greeted on the second floor of Corso Magenta 30, in Milan, where Casa Masciarelli, the new multifunctional space of Masciarelli Tenute Agricole, stands.
The Abruzzo-based winery, a spokesperson for the values of art and beauty, strengthens its relationship with the city of Milan and opens a venue, designed by interior architect Alberto Nespoli of Eligo Studio, that serves as a pied-à-terre for the winery’s referents: a place for work, ideal for meetings, tastings and press events, but also for sharing for all Masciarelli’s friends.
The environment consists of a dining room, a living area and a large scenic kitchen with an island dedicated to performance: it is the chef-table, where tastings and show- cooking take place, also ideal for photos and video shooting, thanks to the possibility of turning around the important floor. This cream lacquered volume is inspired by the plan of Gio Ponti’s Pirellone. A tribute to the city of Milan and timelessness.
For the interiors, warm and intense materials and tones such as Burgundy, Chocolate and Cream were preferred: lime putty on the walls, soft, tactile and sensual, dialogues with the leather of the furnishings and the natural wood of the beams. Elegant paneling, with “hidden” doors and doors, conceal niches and shelves where Masciarelli’s precious labels are highlighted. The clever choice of soft lighting, in shades of white, creates a relaxed and welcoming atmosphere.
“We welcomed Miriam Lee Masciarelli’s invitation,” says Alberto Nespoli, Co-Founder of Eligo Studio, “to curate the design of their new Milanese pied-à-terre. What unites the company and us is the love for art and quality manufacturing. A sartorial project, which took shape through a four-handed dialogue with the client, combining aesthetics, ethics, passion, local culture and tradition in perfect synthesis.”
“Although our company is based in Abruzzo,” says Miriam Lee Masciarelli, Brand Manager of Masciarelli Tenute Agricole, “the need arose spontaneously to have a support where we could welcome our clients and friends here as well. When we had to think about who to involve for this project, my thoughts immediately fell on Alberto Nespoli, whom I had gotten to know during a trip and who immediately struck me for sharing values, such as aesthetics and the search for beauty in all its artistic forms.”
Photo: Helenio Barbetta