70 years in Forte dei Marmi for a concept with five-star charm dedicated to slow luxury and timeless elegance: Augustus Hotel & Resort.
With its villas, its park and its history, the hotel has for 70 years been among the undisputed protagonists of Versilia, the most exclusive resort on the Tuscan Riviera, an ideal place to experience and enjoy the area’s great artistic, scenic and social resources.
The tale of the resort’s beginnings draws from a well full of memories and anecdotes, linked to the story of a journey in Italian style, through its culture and its traditions.
Augustus Hotel, synonymous with quiet, luxury and well-being, began its glorious history in 1953, the year Augusta Pesenti opened her private residence converted into a hotel, which, with its villas scattered throughout the park, thus inaugurated the concept of a spread out resort.
The first nucleus of the Augustus Hotel & Resort was indeed Villa Pesenti, for over twenty years the only deluxe hotel in all of Versilia. Around this main structure, characterized by its large balconies used as true outdoor lounges, seven villas in eclectic taste – Villa Franca, Villa Il Conventino, Villa Fiocchi, Villa Fiocchina, Villa Magenka, Villa Rondine, and Villa Rane – were built in the flourishing park by artists and architects of whom Mrs. Augusta was a patron.
Completing the resort are a jewel-like swimming pool set in the most lush corner of the garden and, since the second half of the 1960s, the Nave, a modern structure immersed in the pine forest and characterized by long terraced walkways reminiscent of the decks of cruise ships.
The Augustus Hotel & Resort, which also boasts among its jewels Villa Agnelli, the exclusive Augustus Beach Club and the Hermitage Hotel & Resort are owned by the Maschietto Family, an emblem of an all-Italian family business success story that boasts a long experience in refined hospitality.
Over the past few years, the Maschietto family has been able to renovate and reinterpret adding new rooms and suites, outdoor spaces and furnishings, introducing innovations and technological performance, while maintaining that dreamy and iconic atmosphere typical of La Dolce Vita, which has attracted notable personalities from the cinema, art, culture and the jet set from all over the world to stay at the resort since the early 1950s.
Augustus Hotel & Resort Villa Agnelli: A Timeless Icon
Today, Villa Agnelli forms the Augustus Lido Hotel, one of the main buildings of the Augustus Hotel & Resort.
Purchased in 1926 by Edoardo Agnelli, son of Senator Giovanni, founder of FIAT and father of Gianni, the neo-Renaissance Villa Costanza became part of the resort in the late 1960s and still retains certain characteristics of exclusivity and privacy unique to Versilia.
The presence of the Agnelli family contributed in attracting members of the upper middle class and aristocracy from all over Italy to Forte dei Marmi, inaugurating a model of vacationing in the refined and exclusive style of so-called “villa living,” which was born right around Villa Agnelli and its pine forest with the development of buildings surrounded by greenery.
In the 1950s, the Agnellis had an underpass built to connect the villa’s garden to their private beach, avoiding the need to cross the waterfront. The underpass is now exclusively available to resort guests, to whom it offers privacy and convenience.
Augustus Hotel & Resort Augustus Beach Club: The Glamorous Oasis of Forte dei Marmi
The Augustus Beach Club, an oasis on the sea for guests of the Hotel and its villas, but also for those who do not stay at the property and wish to have an exclusive experience, successfully reinterprets a contemporary lifestyle and offers a unique and exclusive experience: in fact, it is equipped with a heated saltwater swimming pool, 74 equipped tents, two restaurants and the possibility to practice many water sports.
Like real suites by the sea, the typical fortemarmine tents are set up with every comfort to make days on the beach even more enjoyable.
The Beach Club offers a new vision of beach life; the space for shade and relaxation offered by each of the tents is ample and equipped with comfortable furnishings, flanking the deckchairs and classic fortemarmine loungers with a comfortable queen-size bed.
Beneath the classic zig zag of terracotta roofs, typical of the local beach, the cabins open with an unusual cut to exclusive lounges, where drinks and light lunches can be enjoyed at any time of day or evening.
The beating heart of this new place-to-be, a symbol of renewed contemporary lifestyle, an oasis within an oasis, Bambaissa Restaurant offers an a la carte menu with specialties that are the fruit of the area’s typical biodiversity. For special occasions, Bambaissa organizes private dinners under tents by the sea, with five-star service.
Augustus Hotel & Resort La Nave: Personalized Well-Being
Among the latest renovations implemented by the Maschietto family, La Nave offers superior and deluxe rooms that are the result of the ongoing restyling, featuring a contemporary style in which white tones and light woods prevail, culminating in the glass wall with balconies overlooking the Apuan Alps.
The fitness center, created in collaboration with Technogym, offers resort guests the opportunity to organize personalized workouts to take care of their bodies. Wellness continues in the park in an integrated outdoor physical activity path, with personalized proposals in the adjacent Day Spa, at the restaurant “La Sirena e La Fontana” and the lounge bar, where guests can savor the tastes of special wellness menus.
Augustus Hotel & Resort Hermitage Hotel & Resort: An Eco-Friendly Family Hotel
Established in the 1970s as an ideal place for unforgettable and charming vacations, the Hermitage Hotel & Resort, also recently renovated, is an eco-friendly family hotel, a dreamy glimpse nestled between the pine forest and the unique scenery of the Apuan Alps.
The Hermitage is a resort with a vintage atmosphere that sits within a boundless park just a stone’s throw from the center of Forte dei Marmi. The rarefied air, large vegetable garden and stress-free atmosphere turn the place into a paradise for families with children.
The hotel, which is totally eco-friendly and consists of 57 rooms and suites, was completely renovated to a design by architect Vittorio Maschietto, using environmentally sustainable materials and with great attention to energy conservation; in fact, the Hermitage is equipped with solar panels and a charging station for electric vehicles.