Rooted in Montalbano and reaching tables around the world, Sensi brings together a selection of Italian appellations, making wine easier to choose through consistent quality and a distinctive style that endures.
A Tuscan family, a story that began in 1890 and a presence now spanning 54 countries, with 13 million bottles produced. This is the story of Sensi, founded in Montalbano and built on Chianti, which remains central to its identity and international development.
From Tuscany to overseas markets, Sensi has developed a broad portfolio of Italian appellations over time, united by a common principle: to offer wines with a recognisable style and consistent quality, making them easy to choose for different audiences and drinking occasions.
A family, since 1890
The story begins with Pietro Sensi, who started producing wine for the local market in a Tuscany where winegrowing was part of everyday life. In 1916, Vittorio and Armido established Ditta Fratelli Sensi; in the 1920s, the family name began appearing on traditional straw-covered flasks, becoming a familiar presence on Tuscan tables.
From local and regional distribution, the company gradually expanded into the national market and then abroad. With the arrival of Massimo, Marco and Roberta Sensi, the 1990s marked a new phase of investment in vineyards, winemaking facilities and quality. The range broadened and international growth accelerated, with the family remaining the guiding force behind production decisions and consistency of style.
Chianti, the thread running through international growth
It was Chianti that took the Sensi name beyond Italy, reaching France in 1960. In the years that followed, expansion continued into Germany, the United States, Japan and Australia, while the Tuscan appellation remained the family’s signature wine.
Today, the company exports 6 million bottles, with an equal number distributed through Italian large-scale retail. This presence draws on an understanding of distribution channels and relationships built over time with importers, buyers and commercial partners. Understanding drinking habits and ensuring consistent products and reliable supplies enables Sensi to reach different audiences, bringing Italian wine into their everyday lives.
A trusted name, a choice that delivers value
Sensi’s philosophy starts with a practical goal: to offer wines that are easy to understand, consistent in style and true to their promise. For Sensi, quality means consistency above all: offering wines that maintain, over time, the style, balance and quality for which they are chosen.
Each range brings together production expertise and consumer insight. Wine style, packaging, positioning and distribution all help make the offering easy to understand and suited to different occasions, from everyday dinners to celebratory toasts. The Sensi name unites these expressions as a mark of trust, offering a reference point for those seeking quality and value in Italian wine.
Production and quality control, from selection to bottle
Sensi works with owned and managed vineyards in Tuscany, as well as a network of selected producers across several Italian winegrowing areas. Its operational hub is the headquarters in Lamporecchio, in the province of Pistoia: 20,000 square metres dedicated to storage, winemaking, bottling and packaging.
The family oversees production alongside the technical team, from wine selection through the subsequent processing stages. Tastings, analyses and checks before bottling underpin consistent quality: an approach that makes it possible to handle significant volumes while maintaining a recognisable style over time.
In 2014, Sensi began a journey towards organic farming. Alongside this, Equalitas – “Sustainable Organisation” certification integrates environmental, social and economic considerations into company management. Certifications and process controls translate its commitment to responsible production into verifiable practices throughout the supply chain.
From Chianti to sparkling wines: a map of Italian wine
The portfolio is designed as a journey through appellations, grape varieties and drinking occasions, with a specific role for each range. The Sensi brand is at the heart of the company’s offering: from Chianti Classico to Brunello di Montalcino, from Bolgheri to Vernaccia di San Gimignano, alongside other white, rosé and organic wines.
Dalcampo focuses on Chianti and the conviviality of everyday meals. Collezione invites consumers to explore Italian grape varieties and regions, from Tuscany to Puglia, from Sicily to Abruzzo. 18K, launched in 2012, is dedicated to Prosecco and Italian sparkling wines, with a distinctive golden bottle that embodies its vision of toasting and celebration.