A Land that Speaks of Barbera

Curej, the new Barbera d’Asti Docg by Braida, comes from the lush vineyards of Braida Wine Resort.

A wine that reflects the beauty and scents of a territory, the Asinara hill, located in the area of Asti area, on the vineyards of Braida Wine Resort , Curej is the new Barbera d’Asti Docg by Braida.

We want this land to say: Barbera. – This is what we have always thought, since the first vineyards that grandfather Giuseppe left to father Giacomo, where grapes were grown for La Monella. Then those between Rocchetta and Belveglio, the vineyards of Bricco dell’Uccellone, which mother Anna brought as a dowry; and the vineyards of Montebruna, which we bought and put together and still look at with great pride. This is what we thought when we looked towards the Asinara hill a few years ago,” comments the winery.

We would have liked that, immersed in a natural setting of vineyards, woods and meadows, our visitors could have a unique and memorable tasting experience. For this reason we purchased and renovated the San Bernardo farmhouse, which today houses the Braida Wine Resort. An analysis of the terrain confirmed our intentions: the altitude and constant ventilation on the Asinara ridge favour the growth of healthy grapes. So we surrounded the Resort with Barbera vines.”

Barbera d’Asti Docg Curej Braida
Barbera d’Asti Docg Curej Braida

Respect for the land. Love for Barbera.

Respect for the land has led to its fullest and most sincere appreciation. The result is a  wine – the first 2019 vintage, 8,000 bottles; the 2020 vintage will be released in March – that bears the name “Curej” on its label, the nickname of the families that have always lived in and looked after a small village in Rocchetta Tanaro, where monks had already been practising viticulture in the 18th century.

The term curej could derive from cureja, the belt of the trousers or the long belt that was used in the machines to beat the grain. Others think it could derive from gurej, the gorreti, the wild shrubs that grow along the Tanaro used to make baskets.

Curej is therefore Braida’s new Barbera d’Asti Docg: its name recalls its origins, and its aromas and taste recall the panorama enjoyed from the Wine Resort: open, vast, simple, happy. A Barbera that starts young and fresh, evolves with three months in large casks, to which bottle ageing gives drinkability, enhancing the primary aromas.

It joins the other expressions of Barbera Braida: La Monella, Barbera del Monferrato frizzante, the reserves Montebruna, Bricco dell’Uccellone, Bricco della Bigotta and Ai Suma. Barbera is in our DNA, and it is certainly the vine that most identifies Braida in the world.


A Land that Speaks of Barbera

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