Berlucchi Palazzo Lana NFT: Guido Berlucchi’s New Limited Edition with Teo KayKay

Guido Berlucchi, a winery that has always pioneered Franciacorta, takes another step toward innovation by entering into the world of NFT digital art.

Designed by renowned Street Artist Teo KayKay, the new limited edition Berlucchi Palazzo Lana NFT combines the digital art world with the physical and experiential in an exclusive collection of 10 “cartoon” style NFT works.

Teo KayKay with Franciacorta’s Berlucchi

The particular beauty of edition is that those who purchase the NFT of the bottle, will not only get the digital image but will be entitled to pick up one of the 10 physical works hand-painted by the artist himself directly at the winery and live an unforgettable experience at the historic Berlucchi Palazzo Lana in Franciacorta.

The digital works depict a blue Berlucchi bottle with golden hearts and diamonds, interspersed with strokes of color reminiscent of paint splatters, a clear reference to the street style that characterizes all of the Teo KayKay’s works.

The collector who wins the digital artwork will also get the physical version of the bottle, which he or she can choose to keep inside the winery’s historic cellars or to pick up (exclusively in person) after having had the privilege of an private visit to Berlucchi’s stunning Palazzo Lana and tasting the winery’s finest Franciacorta wines.

The physical bottles, hand-painted by the artist in blue, gold, with splashes of paint are made with meticulous attention to detail. The seal tag on the neck of the bottle is made of 100 percent vegan material composed of a blend of paper, cellulose, and latex that is free of components harmful to either health or the environment.

Like any collectible artwork, each bottle comes with a paper certificate of authenticity hand-signed by the artist. The works are then wrapped in a special personalized tissue, placed in a wooden box and delivered in a fabric shopper bag with the collection’s logo. The tangible part of the artwork can only be obtained through the purchase of the NFT, which will entitle the buyer to ownership of the physical bottle stored in the cellar until collection.

Teo KayKay, who has now become a reference point for art and wine, is the first Italian street artist to have specialized in customizing fine bottles with the style of street art. The first to have united the world of wine with NFTs and to certify each of his works on blockchain technology.

The Vision and Spirit of Berlucchi Palazzo Lana NFT

“The desire to innovate and open up to unexplored realities constitutes the very roots of our company,” says Arturo Ziliani, CEO of Guido Berlucchi, “With this new project we carry forward the same visionary spirit that drove my father, Franco Ziliani, together with Guido Berlucchi to create the first metodo classico in Franciacorta in 1961. We embrace Teo KayKay’s creative flair and intuition confident that these works will mark a new record for our company by taking us to new frontiers and paving the way for Franciacorta in the world of digital art.”


Berlucchi Palazzo Lana NFT: Guido Berlucchi’s New Limited Edition with Teo KayKay

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