Italy’s capital, the Eternal City of elegance and charm, is set to welcome the ninth gem of the Bulgari Hotels & Resorts collection – the Bulgari Hotel Rome set to open on June 9th, in the heart of Piazza Augusto Imperatore.
The Bulgari Hotel Roma is the latest creation in the Bulgari Hotels & Resorts collection, which currently includes properties in Milan, London, Paris, Dubai, Beijing, Shanghai, and Bali, as well as the most recently opened Bulgari Hotel Tokyo. To this prestigious list, new openings have already been announced for the Maldives and Miami in 2025 and Los Angeles in 2026.
The Bulgari Hotels & Resorts Collection Arrives Home
“The opening of the Bulgari Hotel Roma represents a genuine milestone for Bulgari as it will finally allow us to welcome our guests to the Maison’s hometown, which has always been an inexhaustible source of inspiration for all our magnificent jewelry creations,” stated Jean-Christophe Babin, Bulgari CEO. “Bulgari Hotel Roma is a true “temple” of luxury hospitality and embodies all the brand’s values such as extraordinary craftsmanship, the use of fine materials, contemporary and timeless Italian design, the pursuit of excellence, and simply unique glamour. We are thrilled to inaugurate this magnificent property that will offer an experience of absolute luxury, crafted by the Roman jeweler of hospitality in the heart of the Eternal City.”
“It is a great honor for me to be at the helm of Bulgari Hotel Roma, the first property in Bulgari’s hometown and the newest flagship of the Bulgari Hotels & Resorts collection,” declared Vincenzo Falcone, General Manager of Bulgari Hotel Roma. “With its exclusive location in the heart of Rome, in a perfectly restored historic building, sophisticated interior design, a gastronomic offer curated by Niko Romito and exclusive public spaces, including the most extraordinary panoramic terrace with 360° views of Rome, Bulgari Hotel Roma has all the characteristics to become one of the best hotels in the world. With my team, we are ready to commit ourselves to offering our guests the best service and hospitality experience.”
The Bulgari Hotel Rome: Beauty and History
The new Roman hotel is strategically located in the central Piazza Augusto Imperatore, the heart of the Campo Marzio district, steps away from Via del Corso, Via del Babuino, and Piazza di Spagna, and the historic Bulgari boutique on Via Condotti.
The square is named after Emperor Augustus, as it houses two of the most iconic monuments in Roman history built by the emperor himself: the Mausoleum of Augustus, or his tomb, and the Ara Pacis, an altar celebrating the peace brought by Augustus during his reign.
The building that houses the Bulgari Hotel Roma, built between 1936 and 1938 and inaugurated in 1950 by Italian Prime Minister Alcide De Gasperi, stands directly opposite the recently restored Mausoleum and is a splendid example of rationalist architecture in Rome.
Designed by architect Vittorio Ballio Morpurgo and decorated with frescoes, mosaics, and sculptures, the building presents a monumental and modern architecture emphasized by the use of traditional Roman materials and colors such as ochre travertine marble and red brick. The building’s rationalist architectural rigor is counterbalanced by Antonio Barrera’s frescoes that cover the atrium on Via della Frezza and offer different perspectives of the Mausoleum of Augustus. The south facade of the building, on the other hand, is decorated with a 70-square-meter mosaic by Ferruccio Ferrazzi, where the artist offered his personal interpretation of the myth of the birth of Rome. Between the mosaic and a beautiful fountain at the foot of the building, a Latin inscription reads, “This is the place where the soul of Emperor Augustus flies through the air.”
This unique connection between the new Bulgari Hotel Rome, the vision of Emperor Augustus, and the historical moment is emphasized in the hotel through a series of stylistic choices visible in several areas: the original statue, part of the prized Torlonia Marbles collection depicting Emperor Augustus placed at the entrance, and the extensive use of marble, both white and colored travertine, considered symbols of wealth and power in ancient Rome.
Craftsmanship and Style As with all Bulgari Hotels & Resorts, the interior design of the Bulgari Hotel Roma was entrusted to the Italian architecture and interior design firm ACPV ARCHITECTS Antonio Citterio Patricia Viel, who were able to balance the aesthetic rigor of the stones used in imperial Rome and the essential architectural style of the building with particularly rich textures.
The work of restoring the building followed the same approach that the Maison Bulgari takes in creating an Haute Joaillerie creation, relying on an absolute enhancement of know-how and craftsmanship. An endless array of design details reflects the excellence of Italian craftsmanship, from the handmade mosaic rosettes in the bathrooms to the custom-made wall hangings inspired by the iconic motifs of Bulgari’s creativity to the handcrafted Murano glass and chandeliers that decorate the hotel’s various spaces.
Step Inside
The hotel has 114 rooms, many of them suites, which are decorated in four different color palettes in white, yellow, red, and green, each offers a splendid view of Piazza Augusto Imperatore or Via della Frezza, a typical small Roman street full of charm.
Located on the second floor, the Bulgari Suite offers guests a peaceful oasis in the center of Rome with a spectacular view of the Mausoleum of Augustus. Spanning 300 square meters, this spacious room is enhanced with furnishings from famous collections of the Flexform and Maxalto brands designed by Antonio Citterio and with custom-made upholstery by the historic Venetian fabric brand Rubelli. The suite features a large master bedroom, a living area, and an exclusive dining room. The master bedroom of the Bulgari Suite features an elegant walk-in closet, a large bathroom with a vanity nook, a steam shower, and a bathtub made from a single block of white marble.
Exquisite Dining In the heart of the Trident and Campo Marzio, Bulgari Hotel Roma will host five different gastronomic offerings, all by world-renowned chef Niko Romito, who received three Michelin stars for his restaurant Reale in Abruzzo and has been leading the culinary experience project for Bulgari Hotels & Resorts since 2017.
With a magnificent view of Piazza Augusto Imperatore thanks to its location on the 5th floor, Ristorante Niko Romito presents a menu of contemporary Italian cuisine, created exclusively by the chef for Bulgari Hotels & Resorts, in a warm and elegant atmosphere with mahogany wood walls, Bulgari paintings, and comfortable tables with sofas. The concept opens onto a large outdoor terrace overlooking the historic Mausoleum of Emperor Augustus and the Ara Pacis and includes a private dining room, decorated entirely with a silk tapestry depicting the zodiac, that can seat up to 12 people.
On the same floor, the Bulgari Bar provides the perfect place to socialize while sipping iconic cocktails. Characterized by a large black marble bar decorated with conical Murano glass elements that reflect the light, outside it instead features a large lounge terrace with a dedicated bar corner.
The Terrace represents a unique feature of the Bulgari Hotel Roma: with its extraordinary location on the rooftop of the hotel, equipped with cabanas and lounge areas, it offers breathtaking views of the city skyline. Here in this atmosphere, an informal Italian-style menu with a selection of snacks and light dishes will accompany every moment of the day, adapting to the versatility of this location, which goes from being an elegant sunbathing area by day to the perfect location for a glam aperitivo at sunset or an after-dinner drink under Rome’s starry sky. The landscape design of La Terrazza, curated by Parc Nouveau, was conceived as a typical Roman terrace, with more than 200 vases in which a very rich variety of native plants and flowers bloom, recalling the gardens of ancient Roman villas such as Villa Livia and Villa Adriana.
On the ground floor, the first Bulgari Dolci boutique in Italy will invite a luxury experience of precious delights such as Bulgari’s famous “chocolate gems” and a selection of traditional Italian desserts from the La Pasticceria – Niko Romito menu.
Overlooking Piazza Augusto Imperatore, the Lobby Lounge is available to guests all day long with its refined and exclusive ambiance and a menu ranging from afternoon tea to aperitifs.
On the ground floor, Il Caffè, on the other hand, offers a relaxed atmosphere: its large outdoor space that extends under the portico enriched with large pots of plants and flowers, is the perfect place to enjoy a coffee or lunch with typical Roman dishes. Sunday will include a rich brunch for a weekend of pleasure and relaxation.
A Timeout for Mind, Body and Soul
The Bulgari Hotel Roma also has a reading room equipped with a collection of precious volumes on Roman art, design, history, and architecture that will be open not only to hotel guests but also to the public by appointment.
A true temple of wellness, the Bulgari Spa evokes the atmosphere of ancient Roman baths with marble columns rising from the pool and stained glass windows that make the light warm and soft. Spanning 1,500 square meters, this oasis of peace to rebalance body, mind, and spirit features nine treatment rooms, a 25-meter indoor pool, and a vitality pool decorated with sparkling mosaics inspired by the motifs of the famous Baths of Caracalla. Spa treatments will be by Augustinus Bader.
The fitness center adjacent to the spa features state-of-the-art technology and equipment and will include in its offerings the celebrated WORKSHOP GYMNSASIUM workout method, created exclusively for Bulgari by Lee Mullins.