From the Venetian heritage of Nervesa della Battaglia to the skyline of Panama City, DoimoCucine executes a rigorous international roadmap. Under Ferruccio Laviani’s creative leadership, the brand orchestrates a new strategic vision, merging high-end engineering with a refined aesthetic identity.
In the competitive arena of contemporary kitchen design, DoimoCucine signals a profound shift from a specialized manufacturer to a global lifestyle protagonist. Founded in 1994 and rooted in the furniture traditions of the Veneto region, the company pursues a structured business plan aligning industrial excellence with a premium international lifestyle and global brand coherence.
Laviani: Strategic and Artistic Direction
Since 2025, Ferruccio Laviani has been orchestrating a comprehensive overhaul of the brand’s market position. His Milanese studio defines a new strategic vision, sharpening the stylistic and artistic direction to strengthen DoimoCucine’s global standing. Such work streamlines the aesthetic narrative, refreshing corporate graphics and digital touchpoints into a unified, contemporary language.
A Global Presence: From Casablanca to Panama
The 2026 roadmap prioritizes high-value international locations. Following the successful establishment of showrooms in Casablanca and Cannes, DoimoCucine is now casting its gaze toward the Americas. The upcoming inauguration of a flagship store in Panama marks a pivotal milestone in the company’s “outside Europe” strategy, positioning Italian craftsmanship at the heart of one of the world’s most dynamic trade hubs.
In Europe, the strategy is equally focused. Leveraging the stability of the UK market and consistent growth in France, the brand is preparing for a highly anticipated opening in Paris. Meanwhile, refurbishment projects in Croatia, Tirana, and Cyprus signal a total commitment to brand aesthetic alignment.
Spain: A Laboratory for Selective Distribution
Spain serves as a primary example of DoimoCucine’s selective retail philosophy. The company is currently modernizing 30% of its Spanish network, shifting exclusively toward high-end positioning and elevated display standards. With over 50% of new initiatives focused on mono-brand showrooms—including recent hubs in Barcelona and A Coruña—the brand favors quality of distribution over volume, ensuring partners remain perfectly aligned with the Venetian company’s vision.
Essential Values
Ultimately, the 2026 trajectory reaffirms the solidity of DoimoCucine’s strategic vision. By expanding into high-end markets and prioritizing quality over volume, the brand reinforces its international identity through a distribution model embodying its design excellence. The evolution fuses industrial precision with Ferruccio Laviani’s artistic clarity, translating a storied Venetian heritage into a global benchmark for contemporary living.