Milano Wine Week announces the dates of its new edition and is preparing to transform the Milanese capital into a wine hub.
From October 8th to October 16th wine lovers, enthusiasts, opinion leaders and trade operators from all over the world will meet in the city to live a 360° experience dedicated to the enhancement of Italian excellence, involving all the best-known city districts.
At the heart of the event, the three venues of Milano Wine Week – the Babila Building, Palazzo Bovara and the new entry for 2022 in Palazzo Serbelloni – will constitute the most frequented and prestigious axis of Milan Wine Week, with activities for professionals and consumers scheduled in the headquarters, in the adjacent streets and in the food and commercial establishments.
A real défilé for enthusiasts, professionals and international key players where they can discover great labels and emerging wineries, through activities and experiences designed to open the city’s doors to wineries from all over Italy, thanks to scaled participation modes, effective business opportunities and access to the most iconic Made in Italy lifestyle showcase.
Milano Wine Week 2022 – A Full Calendar of Initiatives
“Milano Wine Week is coming to its fifth edition, and like every year,” says Federico Gordini, President of MWW Group, “the goal of our working group is to build an event that knows how to adapt to changing market conditions and international scenarios. This year, more than ever, our offer will allow companies and consortia of all sizes to be able to be present at the event with different initiatives designed to reach both the world of Italian operators and the most important export markets through our system of international Masterclasses.
In addition to the trade side of the event, strengthened this year, Milano Wine Week returns to offer the most innovative hub of activities dedicated to the consumer, involving an increasing number of locations where initiatives will be held that will become a highly effective platform for communication and interaction between the wine world and the public.
After two years of difficulty in organizing in-person initiatives, Italy’s most important non-fair event dedicated to wine is therefore aiming to regain its connotation as a great experiential event, not only thanks to a packed calendar of content and initiatives, but also through a system that is easy to use with the support of the MWW App, which will make browsing the schedule and discovering the activities, products and protagonists of the events increasingly accessible and intuitive.
In parallel, at such a particular time for the wine sector – characterized by excellent performance, but also by important price increases due mainly to the difficulty of finding raw materials – Milano Wine Week aims to create effective business opportunities, bringing to Milan a large delegation of international buyers and press, new facilities made available in order to facilitate contact with key players in the sector and a rich international schedule that will involve operators from the world’s most important wine markets.
Among the novelties of this fifth edition, the new prestigious location of Palazzo Serbelloni: the splendid palace in Corso Venezia will be the scene of the opening press conference of the event as well as of important meetings such as the Milano Wine Week Forums, a customary in-depth and educational event that will investigate themes of great relevance – from the role of the new generations of producers and consumers to the internationalization of Italian wine, passing through sector innovation and the best case studies of wine excellence – with a renewed format, more dynamic and engaging, that will put the protagonists of the sector, national and international, in dialogue.
In the renovated location of the Babila Building, the MWW Enoteca will be born. Here will be located tasting tables and stations with specialized sommeliers where visitors will be able to taste a wide range of references and interact personally with the producers who will man the Winemakers’ Tables and Walk Around Tastings. With a minimal entrance fee, all the wineries and wine producers of Milano Wine Week will be able to obtain their own dedicated space inside the innovative wine shop and will thus have the opportunity to tell the general public about their products.
The Babila Building will also be the starting point for Walk Around Tastings and Wine Tours to discover the wealth of wine territories within a maximum of two hours of the Lombard capital.
Headquarters of Milano Wine Week for the trade public will once again be Palazzo Bovara, which for nine days will be transformed into a world center of wine promotion. With three tasting rooms connected with 11 locations in 7 key countries for wine exports, Palazzo Bovara’s spaces will host masterclasses dedicated to international operators at the same time as Italy.
Also returning in 2022 will be the MWW Awards, now in their second year. In a gala evening, a jury of experts will award the “Wine List Award” to the best wine selections from the restaurant sector and the “Wine Retail Award” to those from retailers.
Finally, for all wine enthusiasts and wine lovers, Milan Wine Week will maintain its characteristic setting as a widespread event. The already famous Wine Districts, recast with activities curated by MWW that will allow to combine the peculiarities of each district with wine-related experiences, will be joined by the so-called Wine Streets, with locations dedicated to consumers and professionals, as well as installations, experiences and initiatives throughout the city.