The Essence of Porro’s Architectural Soul

At the upcoming Milan Design Week 2023, Porro continues to narrate its own story about space, interweaving seemingly distant instances: architectural vision and fascination with the spirit of place, pictorial sensitivity to material and color, and perfection of technological detail, without ever losing sight of the environment.

Slender thicknesses, movement, transparencies, and very clear essences distinguish the evolution of systems, the main tool for defining a framework that knows how to disappear, when necessary, while imbuing furnishings with everyday functionality and concreteness accompanied by out-of-the-ordinary objects that add a bit of disruptive character.

Romby Armchair 2023 Porro

From the transformation of the Romby chair designed by GamFratesi in 2010 and tiptoeing into the “manifesto” object of Porro design, capable of telling with immediacy the geometric purity, manufacturing excellence, and artisanal flavor that define the brand, comes the new Romby armchair intended for all-around use, opening up new possibilities for the home office and contract sector.

The shapes of the upholstered shell seem to blossom, widening and rising to create the armrests, releasing a new, unprecedented feeling of softness and naturalness, without detracting from the lightness and essentiality of the original model. Instead, the truncated cone base gives way to the practicality of four central wooden legs, a sort of change of clothes with the visual effect of a fully suspended upper volume that seems to take flight, in the name of hospitality and functionality.

Porro Inaugurates its Newest Milan Showroom

Fuorisalone 2023 will also be an opportunity to discover the brand‘s new Milan showroom designed by Piero Lissoni.

The new space provides double visibility on the central Via Visconti di Modrone and the pedestrian Via Ronchetti, configuring itself in a brick, glass, and metal building covered in ivy with a hidden glimpse of old Milan.

Architecture in dialogue with nature where the past is intertwined with the contemporary, thanks to the design by architect Piero Lissoni, it offers a multi-level interior full of design possibilities all to be explored: new challenges for Porro’s sartorial ability to furnish tailor-made spaces with craftsmanship precision, declining its architectural soul in unprecedented installations.

Porro recounts the shift in a graphic and creative key, drawing inspiration from Bruno Munari’s famous book “Nella nebbia di Milano,” emphasizing the special bond with the designer who created the company’s logo in the 1960s and the fascination with the veiled and mysterious beauty of the Italian design capital.

With its inauguration during the Fuorisalone, it will host the first installation in a construction site that is still a work in progress: a mysterious and evocative project, in line with the imaginative installations with which Porro has enchanted the design public over the years, becoming a must-see stop on the itinerary of Design Week.


The Essence of Porro’s Architectural Soul

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