Franciacorta renews its partnership with Milano Wine Week, now in its fourth edition, which from October 2nd-10th will transform Milan into a wine lover’s paradise with a rich programme of events, both educational and entertaining, dedicated to the world of wine amidst palaces, entire neighbourhoods, restaurants, and bars that will be the setting to experience the best Italian wines for more than a week.
Numerous activities will see Franciacorta play a leading role, once again consolidating its bond with the city of Milan – a second home by now for the prized bubbly, thanks in part to its particular geographical proximity to the city in the area located just south of bucolic Lake Iseo.
Explore the Franciacorta Wine District at Milano Wine WeekThe consortium wineries with their products will be the absolute stars of the Brera, Solferino and Garibaldi neighborhoods, where the Franciacorta Wine District will be set. Here, restaurants and bars will host initiatives dedicated to the famous wine, creating pairing menus and other themed activities – opening their doors to all those who wish to discover the the world of Franciacorta.
The area, which will be decked out with customised street furniture, will thus be transformed into the Franciacorta District and, for the entire week, the restaurants and wine bars in this fascinating neighborhood will have Franciacorta branding with information totems that, through the insertion of beacons, will send content to the smartphones of the passing public to promote the District’s activities.
Starting this year, Milano Wine Week will activate an app that will display and make available the events schedule, also geolocated on a map and equipped with tags and filters to facilitate consultation. A specific section of the app will be dedicated to the Franciacorta Wine District from which it will be possible to access events and venues and choose the location or event of interest.
Space will also be given to training with Masterclasses dedicated to Franciacorta on stage at Palazzo Bovara, complete with guided tastings of the various types of the wine, from Satèn to Dosaggio Zero, from Rosé to Millesimato, and from Franciacorta to Riserva.